I'm Shashikant Shah, a digital marketing expert in Kathmandu and a software engineer. I work with law firms, individual advocates, notaries, and immigration and company registration consultants across Nepal on being found and trusted online: the Google Business Profile, the practice area pages, the reviews and the website. I haven't published a legal engagement yet, and I say so below. My prices are published, and I build the sites and the tracking myself.

Short answer: digital marketing for a law firm in Nepal is about being found and trusted, not ads that promise outcomes. The Nepal Bar Council has rules on advocates advertising, so the work is a complete Google Business Profile, a page per practice area that answers what people search, genuine client reviews, and a website that loads fast and makes the enquiry easy.

How people choose a lawyer in Nepal

Nobody searches "law firm digital marketing". They search "divorce lawyer in Kathmandu", "company registration Nepal" or "advocate near me", and then they read. Legal is a slow decision. They open your profile, your website and a competitor's, and often come back before they call.

The second path is the referral. A relative gives a name, and the person checks it on Google before calling. A profile with no photo, no practice areas and one review from years ago makes a good referral look risky. A complete profile makes a stranger look safe.

For immigration, property and company registration work, the searches come from abroad too: Nepalis in Australia, the UK, the USA, Japan and the Gulf looking for someone at home to handle a power of attorney or a land matter. They can't walk in. They judge you on the website, the reviews and how fast you reply on WhatsApp or Viber.

And the rules matter. The Nepal Bar Council has rules on how advocates may advertise, so I don't write "best lawyer in Nepal" pages or ads that promise a result. The work is being visible for the questions people already have, and looking like a firm they can trust.

The problems I see most often:

  • A Business Profile listed as "Lawyer" with no practice areas, no office photos, no hours and no reviews.
  • A one page website that says "all legal services" and ranks for nothing, or no website at all, just a Facebook page.
  • Enquiries arriving by phone, Facebook, WhatsApp and email with nobody counting them, so nobody knows what works.
  • Pages that repeat the law and never answer the question the person typed.
  • Marketing written by someone who doesn't know the Bar Council rules exist, so the advocate has to police every line.

What I do for law firms

  • Google Business Profile management: the right category, practice areas listed as services, office photos, hours, and a reply to every review, in wording that stays within the rules.
  • Local SEO: a page per practice area and city, in the words people type, so "property lawyer in Lalitpur" finds you and not a directory.
  • Technical SEO: a site that loads fast, is secure and is readable by Google and by the AI answer tools people now ask.
  • A website I build myself, with practice area pages, advocate profiles, an enquiry form and WhatsApp, and nothing that promises an outcome. That's web development.
  • Google Ads for the consultancy side, company registration and immigration searches, with plain wording and no promises. For advocates I ask what the rules allow before spending anything.
  • A WhatsApp or website assistant that collects the matter type, the city and the documents before your first call, and never gives legal advice. That's AI chatbot and agent development, with tracking so each practice area has its own enquiry count.

The first 90 days

Days 1 to 30. I audit the profile, the site and the wording against the rules. The Business Profile gets the right category, practice areas, office photos and hours. A plain review request goes to clients who've finished a matter. Tracking for calls, WhatsApp clicks and forms goes in so there's a baseline.

Days 31 to 60. The practice area pages and advocate profiles go live, written to answer the questions people search, checked by you before publishing. The technical fixes on the site go in. If the diaspora matters, the pages say what can be done remotely and how to send documents.

Days 61 to 90. I sit down with you and go through the numbers: profile views, calls, WhatsApp messages and enquiries per practice area against the baseline. Then you decide where the next quarter goes: more practice areas, another city, or ads for the consultancy side. You get all of this as a written plan before we start, with what's not included.

Who I've worked with in legal services

I haven't published a legal services engagement yet, and I won't invent one. When I do, it will have a baseline, a timeframe and a date, like every other figure on my case studies page.

The closest published result by mechanism is a Kathmandu clinic: map views went from about 2,100 to about 9,240 a month in six months, and calls went up about 85%. That was Google Business Profile and local SEO work, the same path a law firm depends on. It came from an engagement I worked on as part of an agency team, so read it as the account's total.

For the technical side, this site is the proof. I built it, and it passes 15 automated checks on every deploy.

What it costs for law firms

My prices are published. An audit of your profile, your site and your practice area pages with a 30 day action plan is USD 249, about NPR 34,000. A four week sprint is USD 899, about NPR 122,000. Ongoing work is USD 1,800 a month, about NPR 245,000. What each one leaves out is on the pricing page. The first thirty minute call is free, and if a single advocate only needs the audit, I'll say so.

Questions law firms ask

Do you promise more enquiries or cases?

No. I don't guarantee rankings or enquiries, and promising cases would break the rules you work under. What I promise is the work and the numbers: a complete profile, pages that answer real questions, and a monthly report showing profile views, calls and enquiries against where you started.

Can you write legal content for us?

I draft the pages in plain language from the questions people search, and you check every line, because you hold the licence and know the law. Nothing goes live without your sign off. I don't give legal advice, and any chatbot I build for you won't either.

Can a law firm in Nepal run Google Ads?

The Nepal Bar Council has rules on advocates advertising, and I'm not the person to interpret them for you. What I do is keep the wording plain, run nothing that promises a result, and ask you to confirm what your licence allows before a rupee is spent. If you're a consultancy rather than an advocate, you tell me what applies and I plan around it.

How long before it shows?

A fixed Business Profile usually shows more calls and profile views within four to six weeks. Ranking a practice area page for a search like "property lawyer in Kathmandu" takes three to six months, sometimes longer, because people read before they call. The 90 day plan has those timings written down.

What does it cost for a single advocate?

The same published prices as everyone else. The audit is USD 249, about NPR 34,000, and it comes with a 30 day plan you can do yourself. For a single advocate that's often enough. The sprint and the retainer make sense when you have several practice areas or a diaspora audience worth a proper set of pages.

When are you not the right person?

If you want a Facebook page run every day, or someone to write legal opinions, that's not me. If your work comes through referrals and your phone is already full, spend on staff instead. And if you want marketing that promises results, I'll say no on the first call.

All industries · Where I work · Google Business Profile management · Local SEO in Nepal · Web development in Nepal · All services.

Tell me about your practice

Send me the firm's name, your practice areas and the city. I'll look at your Business Profile and your website and tell you the one thing I'd fix first, whether or not you hire me.

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