I'm Shashikant Shah, a digital marketing expert in Kathmandu. I work with developers, housing colonies, apartment projects and land brokers across Nepal on the things that decide who gets the enquiry: the Google search, the project page, the ads and the follow up on WhatsApp and Viber. I've done 60+ projects in 5+ years for clients in eight countries, my prices are published, and because I'm also a software engineer I build the project pages, the enquiry forms and the tracking myself.

Short answer: digital marketing for real estate in Nepal is mostly search, ads and follow up. You need a project page that loads fast on a phone and shows price, location and photos, Google and Meta ads aimed at the right city and at the diaspora, a Business Profile for the site office, and every enquiry logged and answered the same day.

How property buyers choose in Nepal

A buyer in Nepal starts with a search. "Flat in Kathmandu", "land in Bhaktapur", "3 bedroom apartment in Lalitpur". Google shows the big portals, a few developer pages and the Maps results for site offices. If your project isn't on that first page, the buyer never learns it exists.

Then comes Hamrobazar and the Facebook groups. Listings there are cheap and fast, but every broker in the Valley posts the same way, and a buyer can't tell a finished project from a plot with a boundary wall.

Many of the serious buyers are abroad. Families in Australia, the UK and the Gulf buy for parents or for the return home. They can't walk into the site office, so the page, the video and the reply on WhatsApp or Viber have to do the work a site visit normally does.

Timing matters. Dashain and Tihar bring the diaspora home for a few weeks, and site visits get booked then. A project that has its page, its ads and its follow up ready in Bhadra meets those visitors. One that starts in Ashwin is still fixing the form.

The problems I see most often:

  • A project with a Facebook page and a brochure PDF, but no page of its own that Google can rank for the area and the property type.
  • Ads that send people to the homepage or a boosted post instead of the project, so the click is paid for and the enquiry never comes.
  • Enquiries arriving on five phones and two inboxes, with nobody sure who was called back and who was forgotten.
  • No way for a buyer in Sydney or Doha to see the site: no walkthrough video, no floor plan, no price range, and a reply that comes the next day.
  • No tracking, so nobody knows which listing, ad or search brought the family that actually bought.

What I do for real estate

  • Google Ads for searches like "flat in Kathmandu" and "land in Bhaktapur", with the budget split by city and by country, so diaspora searches get their own ads.
  • Meta ads for launches and open days, with lead forms that land on WhatsApp, aimed at the Valley and at Nepalis in Australia, the UK and the Gulf.
  • Web development: a project page that loads fast on a phone, with the price range, floor plans, a walkthrough video, a map and a form that works. I build it myself.
  • Local SEO and a Google Business Profile for the site office, so "housing in Budhanilkantha" and the Maps search both find you.
  • An enquiry system: every form, call and WhatsApp message logged in one place with who answered it, and a first reply that goes out within minutes, even at 2 am Nepal time.
  • Tracking: enquiries and site visits counted against the ad, the listing or the search that brought them, in your own Google Ads, Meta and Analytics accounts, so the monthly report says what each rupee did.

The first 90 days

Days 1 to 30. I fix what's already there. The project page gets its price range, floor plans, photos and a form that lands in one inbox. The Business Profile for the site office goes up with the right pin, hours and photos. Tracking goes in for calls, forms and WhatsApp clicks so we have a baseline.

Days 31 to 60. Google Ads go live for the searches that matter in your city, with a separate set for Nepalis abroad. Meta ads start for the launch or the open day. The enquiry log starts, with a same day reply rule.

Days 61 to 90. We look at the numbers together: cost per enquiry, cost per site visit, and which source brought the buyers who came back twice. Then we decide where the next quarter goes, and whether to spend more before Dashain when the diaspora is home. You get all of this as a written plan before we start, with what's not included.

Who I've worked with in real estate

I haven't published a real estate engagement yet, and I won't invent one. When I do, it will have a baseline, a timeframe and a date, like every other figure on my case studies page.

The closest published result is by mechanism. For a home services business, Google Ads cost per acquisition went from NPR 4,722 to NPR 2,571, down 46%, in 90 days. That is the same job a developer needs done: paid search for a local, high value enquiry, with a page and tracking behind it. It came from an engagement I worked on as part of an agency team, so read it as the account's total.

What it costs for real estate businesses

My prices are published. An audit of your project page, your ads and your enquiry handling with a 30 day action plan is USD 249, about NPR 34,000. A four week sprint is USD 899, about NPR 122,000. Ongoing work is USD 1,800 a month, about NPR 245,000. What each one leaves out is on the pricing page. The first thirty minute call is free, and if a single project only needs the audit, I'll say so.

Questions real estate businesses ask

Do you build the property listing site itself?

Yes. I'm a software engineer, so the project page, the listing pages, the forms and the tracking are built by me, not handed to a third party. If you already have a site that works, I'll fix it rather than sell you a new one.

Can you compete with the large listing portals?

Not for a search like "property in Nepal", and I wouldn't spend your money trying. The realistic win is the specific search: the area, the property type and the price band you actually sell. A focused project page with a proper Business Profile can take those. I don't guarantee rankings.

How long before we get enquiries?

Ads bring enquiries in the first week if the page and the form work. Organic search for area terms takes three to six months. Before a launch, give me six weeks so the page, the tracking and the ad accounts are ready before the first rupee is spent.

What ad budget do we need?

I don't set a number until I've seen your city, your price band and how many units you have to sell. What I will say on the first call is whether your budget is enough to learn anything from. The ad spend is separate from my fees and stays in your own accounts.

Can you reach buyers in Australia and the Gulf?

Yes. Google and Meta both let me show ads to Nepalis living in a chosen country, and I set up the page, the video and the WhatsApp reply for someone who will never visit the site office. The reply speed is the part most projects get wrong, so that's the part I build first.

When are you not the right person for this?

If you need someone to sell the flats, run the site office or manage brokers, that's not me. If you have one plot to sell and a Hamrobazar listing does the job, I'll tell you to keep your money. If I'm not the right person, I'll say so on the first call.

All industries · Where I work · Google Ads management · Meta ads management · Web development in Nepal · What Google Ads cost in Nepal · All services.

Tell me about your project

Send me the project name and the city. I'll look at your page, your ads and how a buyer abroad would reach you, and tell you the one thing I'd fix first, whether or not you hire me.

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