Ecommerce SEO in Nepal
Your store has hundreds of products, thousands of indexed URLs and almost no organic traffic, and Dashain is eight weeks away. Ecommerce SEO is the work that makes category and product pages rank, keeps filter URLs out of the index, and gives a buyer paying by eSewa or cash on delivery a reason to trust you.
Animated ecommerce search: a shopper types a query, the product grid re-ranks so your product moves to the first position with a ranking badge, and it's added to the cart, showing ecommerce SEO as ranking product pages that convert.
I'm Shashikant Shah, a digital marketing expert in Kathmandu and a software engineer. Ecommerce SEO is the search work I do for online stores in Nepal: shops on their own domain, sellers who also list on Daraz, and brands moving from Instagram orders to a proper store. It sits inside the wider work on my SEO expert page, and it leans on technical SEO more than any other service, because most store problems are structural, not creative.
Short answer: ecommerce SEO in Nepal means getting your category pages to rank for what people type, keeping filter and search URLs out of Google's index, marking up products with NPR prices and honest stock, building the delivery, payment and return pages buyers read before ordering, and preparing Dashain and Tihar pages on permanent URLs months ahead. Expect fixes in weeks and traffic in months.
When you need this
The usual moment is a store that looks busy in Search Console and quiet in Analytics. Thousands of pages are indexed, most of them filter combinations and search result URLs, and the category page you wanted to rank is buried under copies of itself. Orders come from Facebook and Daraz, and organic is a rounding error.
The second moment is the marketplace question. You sell well on Daraz, the commission is eating the margin, and you want buyers who come to you directly. That only works if your own store can be found for the product names people type, and if your delivery and payment story is clearer than the marketplace's.
The third is the festival window. Dashain and Tihar orders start in Bhadra, and a store that builds its offer page in Ashwin is competing with everyone else. The page has to exist, be indexed and have some history before the buying starts.
The problems I see most often:
- Category pages that are bare product grids with no text, so Google has nothing to rank them for.
- Product descriptions copied from the supplier and shared with every other shop selling the same item.
- Filter and sort URLs indexed by the thousand, splitting signals across near identical pages.
- Product schema with the currency left as USD, availability hardcoded to in stock, and sold out pages deleted along with their rankings.
- No delivery page, no return policy and no phone number a person answers, which matters more when most orders are cash on delivery.
What I actually do
- Crawl and index audit: a full crawl of the store set against Search Console, so you know which URLs Google is spending its time on. You get a list of what to index, what to canonicalise and what to block, with the faceted navigation rules written for your platform. This part overlaps with technical SEO.
- Category page content: a short buying guide at the top of each category, subcategory links and headings that match the words people search, so the category ranks for the product type and the product pages rank for the exact model.
- Product pages that add something: dimensions, compatibility, warranty, delivery time and what's in the box, written once and not copied from the supplier. Sold out items keep their page with honest availability and an alternative. Only discontinued products are redirected, and never to the homepage.
ProductandBreadcrumbListschema with NPR prices and real stock, checked against the visible page and the feed, so rich results don't get pulled for a mismatch.- Trust pages: delivery by region, inside the Valley and outside it, returns and exchanges, payment options (eSewa, Khalti, Fonepay, cards, cash on delivery) and a contact page with a number that gets answered. These convert cash on delivery buyers and rank for the "delivery charge" and "return policy" searches your competitors hide from.
- Festival pages: Dashain, Tihar and wedding season offer pages on permanent URLs you reuse every year, published two to three months ahead so they have history when the buying starts.
- Speed on mobile data: category pages with dozens of full size images compressed, sized and served properly, because most buyers are on a phone. If you also have a physical shop, local SEO covers the map pack, and the manufacturing page covers brands that sell through dealers as well as online.
How it works
First call and audit. The first thirty minutes are free. Send me the store URL and roughly how many products you carry; faceted navigation problems and currency errors in schema are visible from the outside. If you go ahead, the audit covers a full crawl, your Search Console, Analytics and the product data, and you get a written 30 day plan in priority order, with what's not included.
The work. Fixes go in over four to eight weeks, in your own store, hosting and Search Console. Crawl and index rules first, then category content, then schema and trust pages, then festival pages against the calendar. I make the technical changes myself where the platform allows, or hand your developer exact instructions.
Reporting, and what you keep. Every month you get a plain language report from your own Search Console and Analytics: indexed pages, category rankings, organic sessions, organic orders and revenue, what changed and why. The store, the accounts and the content are yours if we stop.
Proof from ecommerce SEO work
The published result closest to this page is a Kathmandu ecommerce store whose organic sessions went from 2,300 to 13,500 a month over 12 months, up 487%, with organic led revenue roughly tripled. The work was the sequence on this page: crawl and index fixes, category content, schema and speed, alongside links. Some of these came from engagements I worked on as part of an agency team, so read them as account totals rather than mine alone. The baseline and the timeframe are on the case studies page.
I don't publish a number I can't show with a baseline and a date, and I won't invent a second one for this page. This site is proof of the technical half: I built it myself, and it passes 15 automated checks on every deploy.
What ecommerce SEO costs
My prices are published. An audit of your store's crawl, categories, product data and trust pages with a 30 day action plan is USD 249, about NPR 34,000. A four week sprint is USD 899, about NPR 122,000. Ongoing work is USD 1,800 a month, about NPR 245,000. What each one leaves out is on the pricing page. The first thirty minute call is free. For a store under a few hundred products the audit alone is often enough, because the fix list fits in a developer's month. If your margins can't carry the work, I'll say so on the call.
Questions about ecommerce SEO
Daraz or my own store?
Usually both. Daraz brings buyers who are already there and takes commission and the customer relationship. Your own store keeps the margin and the customer, and gets no traffic until you build it. I look at your margin and your search demand before saying where the effort goes.
Why is my store indexed but getting no traffic?
Almost always faceted navigation: thousands of filter and sort URLs indexed, splitting signals across near identical pages, while the real category pages compete with copies of themselves. A crawl shows it in an hour. Supplier copy on product pages is the second cause.
When should I prepare Dashain pages?
Two to three months ahead, so by Bhadra at the latest, on a permanent URL you update every year. A fresh page each season starts from zero while last year's page sits indexed and competes with it. One URL that comes back every year keeps its links and its history.
How long until organic orders grow?
Crawl and index fixes show in Search Console within weeks. Category rankings move over three to six months, and the published result on this page took twelve months to reach its numbers. I report on indexed pages and category positions first, and on orders as they come. I don't guarantee rankings.
Is the audit enough, or do I need the retainer?
The USD 249 (about NPR 34,000) audit is enough for a small store whose developer can work through the list. The sprint or the retainer fits a store with thousands of URLs, a platform migration, or a festival calendar to run. Prices are on the pricing page.
When are you not the right person?
If you sell only on Daraz and have no plan for your own store, there's nothing for me to optimise. If your platform gives no access to templates, robots rules or schema, I'll say where the limit is. And if nobody searches for the product yet, ads and social will do more than SEO.
Pages related to ecommerce SEO
All services · Technical SEO · Google Ads management · Meta ads management · SEO expert in Nepal · Pricing.
Tell me about your store
Send me the domain and roughly how many products you carry. I'll tell you the first thing I'd fix, whether or not you hire me; faceted navigation and schema errors are visible from the outside.