I'm Shashikant Shah, a digital marketing expert in Kathmandu, and a software engineer. Landing page optimisation is the piece of my paid media work that happens after the click: the audit and the fixes that turn the traffic Google Ads and Meta ads bring into calls, WhatsApp messages and orders. It's for any business in Nepal paying for clicks, and it sits inside the wider work on the digital marketing expert page.

Short answer: landing page optimisation in Nepal means checking one page against a fixed list, message match, speed on a phone, form friction, trust and tracking, then fixing what's leaking in the code and measuring the conversion rate before and after. Most pages need a few small fixes rather than a redesign, and you can read the effect within a month.

When you need this

You're paying for clicks from Google or Meta, the traffic report looks healthy, and the phone stays quiet. Somewhere between the click and the enquiry, people are leaving. Usually it's not one big mistake but four or five small ones: a headline that doesn't repeat the promise in the ad, a page that takes six seconds on a phone on Ncell data, a form that asks ten things before it lets anyone say hello.

The pages I audit in Nepal were mostly built once, by whoever built the website, and never looked at again. The ad says "MBBS in Bangladesh, apply by Ashwin" and the page is the consultancy's homepage. The button says "Submit" and goes to an email inbox nobody checks on Saturday, when the customer would have happily sent a WhatsApp message instead.

The five patterns I see most, and how to find them yourself, are in the landing page conversion leaks article. This page is what happens when you'd rather I fixed them.

The problems I see most often:

  • The ad promises one thing and the page opens with something else, so the visitor assumes they clicked wrong.
  • A page that scores badly on PageSpeed Insights on mobile, which is where almost all of the traffic is.
  • A form with too many fields, no WhatsApp option and no confirmation that the message arrived.
  • No price, no photos of the real place or product, and no reviews, so the visitor has no reason to trust it.
  • No conversion tracking, so nobody knows the page's real conversion rate and every change is a guess.

What I actually do

  • Audit against a fixed checklist: message match, speed, form friction, trust signals and mobile use, with GA4, Google Tag Manager, PageSpeed Insights and session recordings where you already have them. You get a written list of what's leaking, in order of what's costing you the most.
  • Tracking first: form fills, WhatsApp clicks and calls set up as conversions before anything changes, so there's a baseline to measure against. That connects to the tracking work when the rest of the site needs it too.
  • Message match: the headline, the offer and the first screen rewritten to repeat what the ad promised, in the words the searcher used. You stop paying for visitors who bounce in three seconds.
  • Speed: images, scripts and fonts cut down so the page loads fast on a mid range phone on mobile data. I do this in the code myself, which is why it doesn't wait for a developer.
  • Forms and the next step: fewer fields, a WhatsApp or Viber option next to the form, and where there's a payment, an eSewa, Khalti or Fonepay step that works on a phone. You get enquiries the way your customers already like to send them.
  • Test design: a change plan with what's being changed, why, and how long to watch the number before deciding. For the ads sending the traffic, see Google Ads management, and for a college or consultancy page the education page shows where this fits.

How it works

First call and audit. The first thirty minutes are free. You send me the page and the ad that points at it, and I tell you the first thing I'd fix and whether the page is the problem at all. If you go ahead, the audit gives you a written 30 day plan against the checklist, with what's not included.

The work. The tracking goes in first, then the fixes, over two to three weeks, on your own site and in your own accounts. Where the audit calls for a rebuild, I build the page myself and put it on your hosting. Changes go in one at a time where the traffic allows, so we can see which one moved the number.

Reporting, and what you keep. You get a plain language report from your own GA4 and ad accounts: conversion rate before and after, cost per lead before and after, and what to try next. The page, the code, the tracking and the data are yours, and the checklist is in the plan so your next page starts from it.

Proof from landing page optimization work

The closest published result is a home services business whose Google Ads cost per acquisition went from NPR 4,722 to NPR 2,571, down 46%, in 90 days. That was the account work, landing pages included: the page had to keep the promise the ad made before the bidding could do its job. Some of these came from engagements I worked on as part of an agency team, so read them as account totals rather than mine alone. The baseline and timeframe are on the case studies page.

I haven't published a landing page result on its own, with the conversion rate before and after, and I won't invent one.

What landing page optimization costs

My prices are published. An audit of one landing page, its tracking and the ad that feeds it with a 30 day action plan is USD 249, about NPR 34,000. A four week sprint is USD 899, about NPR 122,000. Ongoing work is USD 1,800 a month, about NPR 245,000. What each one leaves out is on the pricing page. The first thirty minute call is free, and for a single page with a few clear leaks, the audit alone is usually enough.

Questions about landing page optimization

Do you redesign the whole page or just fix parts of it?

It depends on what the audit finds. Some pages need a rebuild because the structure is wrong or the code is too slow to save. Most need the offer, the form or the trust signals fixed, and I recommend the smallest change that solves the problem, because a smaller change is easier to measure.

Can you test changes before committing to them?

On pages with enough traffic, yes, as a proper split test with a start date and a stopping rule. Most pages in Nepal don't have that traffic, and a test that never reaches a clear answer wastes weeks. In that case I make the change, watch the conversion rate against the baseline for two or three weeks, and tell you what I saw.

Does this include the ad campaign, or just the page?

Just the page and what happens after the click. If the audit shows the real problem is upstream, in the targeting, the search terms or the ad creative, I say so and point you at the Google Ads or Meta ads work instead of charging you to polish a page nobody suitable is reaching.

How long does it take?

The audit takes about a week from getting access. The fixes go in over two to three weeks, and you can read the effect on the conversion rate two or three weeks after that.

What does it cost, and is the audit enough on its own?

The audit is USD 249, about NPR 34,000, and for a single page with a few clear leaks it's often all you need, because the plan tells your developer or me exactly what to change. If the page needs rebuilding or there are several pages, the four week sprint at USD 899 (about NPR 122,000) covers it. The rest is on the pricing page.

Is this digital marketing or web development?

It sits inside marketing: conversion work on traffic you're already paying for. The difference on this page is that I also write the code, so a structural fix doesn't wait in a queue for a separate developer. If you need a whole new site rather than a page that converts, that's web development.

All services · Google Ads management · Meta ads management · Analytics and tracking · Landing page conversion leaks · Pricing.

Tell me about your page

Send me the page that isn't converting and the ad that points at it, and I'll tell you the first thing I'd fix, whether or not you hire me. The first thirty minutes are free.

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