Digital Marketing in Dharan, Nepal

I'm Shashikant Shah, a digital marketing expert based in Kathmandu. I work with businesses in Dharan remotely, in their own accounts, and I travel to Dharan for the first meeting when it helps. I'm useful to the hospitals, clinics and pharmacies that serve patients from across eastern Nepal, to the schools, colleges and education consultancies, and to any business whose real buyer is a family member in the UK or Hong Kong. I'm also a software engineer, so I build the pages and the tracking myself. The wider picture is on my digital marketing expert in Nepal page.

Short answer: working with me from Dharan starts with a free thirty minute call. Then a written audit and 30 day plan for USD 249 (about NPR 34,000), and monthly work in your own accounts with a plain language report. Most plans here have two halves: the map pack in Dharan, and pages and ads built for the family abroad who is paying.

How people in Dharan find a business

Dharan has a customer most Nepali cities don't: the family abroad. A large remittance and former Gurkha community means the person choosing a hospital, a school or a house for parents in Dharan is often in the UK or Hong Kong, searching in English from a phone. A page that answers their questions, shows prices and ends in a WhatsApp number gets an enquiry your competitor never sees.

In town, the hospitals and medical colleges draw patients and students from across the east, and around them the clinics, pharmacies, hostels and coaching centres compete in the map pack every day. Maps first, then Facebook, then a call.

Bhedetar and the hills bring weekend visitors who pick a hotel from Maps and Facebook the day before, so old photos and wrong hours lose the booking to the place next door.

The hospitals of Dharan and the clinics, pharmacies and hostels around them

Dharan's hospitals and medical colleges draw patients and students from across eastern Nepal, and around them the clinics, pharmacies, hostels and coaching centres compete in the map pack every day, where category, hours and answered reviews decide.

Bhanu Chowk and Putali Line retail

Shops and restaurants around Bhanu Chowk and Putali Line are picked from Maps and Facebook the same day, by residents and by weekend visitors heading up to Bhedetar, so old photos and wrong hours in Dharan lose the sale to the place next door.

Families abroad paying for services at home

Dharan's Gurkha and remittance families mean the person choosing a hospital, a school or a house for parents here is often in the UK or Hong Kong, searching in English from a phone. A page that answers their questions, shows prices and ends in a WhatsApp number gets an enquiry your competitor never sees.

The problems I see most often:

• A hospital or school website with no prices, no next step and nothing for the reader in the UK.
• Meta ads targeted at the whole of Nepal, when the person paying is in the UK or Hong Kong.
• A clinic in Dharan with the wrong category, old hours and reviews nobody has answered.
• No tracking, so nobody knows whether the enquiry came from Google, Facebook or a relative abroad.

What I do for businesses in Dharan

• Local SEO: the profile, area pages and reviews for Dharan. You get the map pack for "clinic in Dharan" and "pharmacy near me".
• Meta ads targeted at Nepali communities in the UK and Hong Kong, and Google Ads on what families and students search for. You get enquiries with the country they came from.
• Web development: pages in English for the reader abroad, with prices and a WhatsApp number, fast on a phone. You get a site you own.
• Google Business Profile management: current hours, real photos and a reply to every review. You get a listing that stays accurate.
• Tracking: calls, WhatsApp clicks and forms counted in your own Analytics, by country. You get a monthly report that says what changed.

If you run a hospital or a clinic, the healthcare page has the detail. Schools, colleges and consultancies are on the education page.

SEO in Dharan

Dharan's searches come from three directions. Patients from across eastern Nepal search for Dharan's hospitals and the private clinics around them. Families with members in the UK, Hong Kong and the Gulf search from abroad for property, schools, hotels and care for parents at home. Visitors heading to Bhedetar, Dhankuta and the eastern hills search for hotels and restaurants on the way. The common thread is that a large share of the buyers are not in Dharan when they search, and many of them search in English.

The work is a Business Profile with the right category, service pages written for the person searching from Kent or Kowloon as much as from Ghopa, reviews, and a fast site. I do it in your own Search Console and report in plain language. The local SEO page covers the Maps work.

Websites for Dharan businesses

A hotel in Dharan, a clinic near the medical college or a property developer in Pindeshwor is often chosen by someone abroad, on a phone, who wants a price, a photo, and a way to pay or book that works from a foreign card. Most sites I see here have none of that and route everything to a Facebook page that only answers during office hours in Nepal.

I build fast pages with a booking or enquiry path that works abroad, online payment where you need it, a WhatsApp button that reaches a person, and tracking that records the enquiry and its country. Hosting and the domain stay in your name. The website development page has the prices.

Google Ads in Dharan

Google Ads and Meta Ads in Dharan have a twist: the payer is often abroad. I run campaigns for Dharan hospitals, schools and housing projects targeted at the UK and Hong Kong Nepali community as well as at Sunsari, in English and Nepali, landing on a page with prices and a WhatsApp conversion. For clinics and pharmacies in Dharan it is a tight city radius with calls counted. Campaigns run in your own ad account, spend is separate from my fee and goes from your own card. The published benchmark is a cost per lead that went from NPR 3,500 to NPR 2,100 at steady spend. Method on the Google Ads expert in Nepal page.

How it works from Dharan

First call. Thirty minutes, free, on the phone or a video call. You tell me the business and what's not working. I tell you whether I'm the right person.

Audit and plan. You get a written plan with the order of work, the numbers I'll report and what's not included. You keep it whether or not you hire me.

Monthly work and report. The work happens in your accounts, with you as the owner, and every month you get a plain language report from your own accounts. I travel to Dharan when a project needs it.

The first 90 days for a Dharan business

Each month after that, from Dharan

Every month after that a Dharan client gets the work done in your own accounts and a plain report from Search Console, Analytics and the ad account, remotely from Kathmandu with a visit when a project needs it.

What you get when you work with me from Dharan

• Diagnosis first, and you keep the findings whether or not you hire me.
• Everything stays in your name: the website, the ad accounts, Search Console, Analytics and your Google Business Profile.
• Published prices and a plain language report every month, from your own accounts.
• No guaranteed rankings, no bought links, no fake reviews. The first thirty minute call is free, and I answer my own phone: +977 9845451010.

Choosing someone for digital marketing in Dharan

Dharan has a small local market for marketing services, so most businesses here work with someone in Biratnagar, Itahari or Kathmandu, or with a freelancer who manages the Facebook page. The location of the person does not matter; the work happens in your accounts and over a call. What matters is whether they fix the thing that is actually losing you customers, which in Dharan is usually being invisible on Google to the person searching from abroad.

Ask anyone you shortlist, including me, for a dated result, proof that the site and accounts stay in your name and a written price. I work from Kathmandu, travel to Dharan for the first meeting when it helps, and publish case studies and Google reviews you can check.

Proof from work like yours in Dharan

I haven't published a result from a Dharan business yet, and I won't invent one. The nearest published results by mechanism are a Kathmandu clinic whose map views went from about 2,100 to about 9,240 a month in six months, with calls up about 85%, and an education consultancy whose Google Ads cost per lead went from NPR 3,500 to NPR 2,100, down 40%, with leads roughly doubled at an unchanged NPR 300,000 a month spend.

Some of these came from engagements I worked on as part of an agency team, so read them as account totals rather than mine alone. Maps, search and ads work the same way in Dharan. What changes is that a good share of the buyers search from abroad. The baselines and dates are on the case studies page.

What it costs in Dharan

My prices are published. An audit of your Google profile, your pages and your tracking in Dharan with a 30 day action plan is USD 249, about NPR 34,000. A four week sprint is USD 899, about NPR 122,000. Ongoing work is USD 1,800 a month, about NPR 245,000. What each one leaves out is on the pricing page. The first thirty minute call is free, and if a single clinic or school only needs the audit, I'll say so.

Questions from Dharan businesses

Nearby cities and the service pages for Dharan

All locations · Biratnagar · Kathmandu · Local SEO in Nepal · Meta ads management · Pricing.